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Access to social work and mental health services is a critical issue. How social workers and mental health organizations connect with their community and consumers, and advertise and publicize their services is important. Too often, social workers are faced with two problems: (1) There are not enough services and (2) Clients are not aware of existing services or how to access them. Participants in this seminar will discuss and explore ethical considerations of community engagement and marketing of social work and mental health services to the public.